When arranging products with different heights, arrange them to be a form of triangle when viewed from the front.The basic structure of the display is the following. It is better to consider the basic configuration first and then decide on the sales floor. VMD has a basic display structure that makes the product look beautiful to the customer. 4.1. Think about the basic structure of the display What should be done specifically in order to carry out effective VMD at the sales floor based on the three factors? great sale of clothes in large modern shopping center, mall 4. How to do effective VMD Large red sign with inscription SALE in big boutique clothing store. VP will increase customer visit rate, PP will extend their time to stay, and IP will lead to purchasing behavior. It will be easy to understand the importance of the three factors if you think of it as the following. It’s also important to display similar products nearby to help customers compare them. In addition to displaying products by type, there are various ways to classify them, such as by season, by color, and by price. It is a method that makes it easier for customers to find products intuitively by displaying products by item, design, size, etc. It is important to think about the layout so that customers naturally want to move around the store. It is best to carry out in a place which customers see often, such as near the entrance, around the cash register, in the center of the store, on the wall, or on the shelves at eye level. It is creating customer’s flow to have customer can easily look around the products and have them spend more time in the store.Īn example of PP is to use mannequins or large fixtures to promote recommended and popular products. It is also part of VP to reflect seasonal recommended products and themes for each event on the display. VP determines the first impression of the store and influences the customer visit rate so you need to be careful not to destroy the image of the store or brand. You shall work on it in places that are visually noticeable, such as show windows, around the entrance of the store, and the place facing the aisle of the store. The purpose of VP is to get customers interested and to create an opportunity to have them visit your store. VP is a short of “visual presentation” and it is to express the concept and image of the brand. Let’s check the outline of each elements. By focusing on these 3 elements, we can create a space where customers can easily see and buy product. VMD is composed of three elements: VP, PP, IP. Three important elements in VMD Mannequins Dressed In Female Woman Casual Clothes And Clothes On Shelves And Hanger In Store Of Shopping Center. In addition, VMD also includes thinking about the interior of the store, preparing fixtures that matches the store image, and training sales staff. placing popular items in a show window to attract the attention of passers-by In the fashion and apparel industry, the following is one of examples of VMD. To put it more simply, it can be described as a marketing method that “creates a sales floor where customers can easily find and purchase products.” In other words, VMD means “visual sales strategy”. Merchandising (MD) refers to activities that strategically set sales methods or the price for your product.
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